RISKS OF USING IMAGES FOR COMMERCIAL PURPOSES

 

  • The increased involvement of Internet for promotions has not only created a plethora of information, data, and photos but also brought forward a lot of conniving tricks by websites and people alike to avail things for their benefit without paying the costs.
  • People belonging to freelance and marketing industry are in a constant need of photographs to supplement their work. Photos speak a thousand of words at once, and therefore they are required to create the right impact. Companies and businesses are always on the lookout for images for commercial use. In many cases, they are even willing to pay modest amounts to buy the photographs that are relevant to their business. It also happens, that people with good photography skills also seek companies and business owners to sell them the relevant clicks.
  •  It is advisable for companies to ask permission before publishing because they might end up fighting lawsuits. There have been one too many cases where the company was sued for using a photograph without the consent of the owner. Companies who have had to face the music regarding this issue claim that once the owner has uploaded the photos on a social platform without any restrictions or privacy, then it is like a consent given. There are many disputes that remain unresolved due to many gray areas in the dot com world’s legalities. Many people are unaware of the fact that their photos are readily available on the internet for people to view once they uploaded it, and therefore, when they see their photos or photographs taken by them being used without consent they feel cheated. They then file lawsuits, either demanding the removal of the photos or being paid the royalty of their photographs. According, to a few state laws, the rights to ownership of photograph ceases to exist after death, while some state laws demand royalty to be paid to successors if the picture is being used.
  • Companies can sign up for free with many photography websites, which have free stock photos. These pictures are beyond perfect, with lovely resolutions. These photography sites templates allow submission of high quality and subject relevant photos only. Therefore, instead of browsing the web for photographs for their campaigns, the owners can just contact them and arrange for a free photo, which will not land them in hot lawsuits in future.  In cases, where the company feels that an individual photograph is perfect for their campaign, there is no harm in getting consent from every person present in the photograph.